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Billie Eilish and UMG Promote Sustainable Concert Merch

Source: Billie Eilish’s next act: Getting music labels to give unsold concert T-shirts a second life (2025-07-02)

Billie Eilish and Universal Music Group are collaborating to make concert merchandise more sustainable by encouraging fans to recycle and reuse items. The initiative aims to reduce waste generated from tour merchandise, which often ends up in landfills, by promoting eco-friendly practices and offering incentives for recycling. The campaign includes a partnership with Bravado, a merchandise company, to create recyclable and reusable products. Fans are encouraged to participate in recycling programs and are offered rewards for returning old merchandise, fostering a culture of sustainability within the music industry and among Eilish's fanbase.

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