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Labubu and ‘KPop Demon Hunters’ Make Historic Macy’s Parade Debut

Source: Macy's Thanksgiving Day Parade to feature Labubu and 'KPop Demon Hunters' for the first time (2025-11-21)

The 2025 Macy’s Thanksgiving Day Parade is set to dazzle audiences with its first-ever appearances by Labubu and stars from the hit Netflix film “KPop Demon Hunters,” marking a significant milestone in the parade’s storied history. This year’s lineup introduces a vibrant new float, “Friends-giving in Pop City,” featuring a towering 16-foot inflatable of Labubu, alongside Mokoko, Skullpanda, and Molly—beloved characters from Pop Mart. The inclusion of these characters reflects Macy’s commitment to embracing global pop culture and innovative entertainment, appealing to diverse audiences worldwide. In addition to these debutants, the 2025 parade features several notable updates and facts that highlight its evolving nature and cultural significance. Firstly, the parade will showcase over 20 new floats, including themed tributes to emerging musical genres and international festivities, emphasizing its role as a global celebration. Secondly, the event will incorporate augmented reality (AR) experiences accessible via a dedicated app, allowing viewers to interact with floats and characters in real-time, enhancing engagement for both in-person and virtual audiences. Thirdly, the parade will feature a record-breaking number of international performers, representing over 15 countries, underscoring its commitment to diversity and cultural exchange. Fourthly, Macy’s has announced a partnership with environmental organizations to ensure the parade’s sustainability, including eco-friendly float materials and waste reduction initiatives, aligning with global efforts to combat climate change. Lastly, the event will be broadcast in more than 150 countries, making it one of the most widely viewed parades in history, with an estimated global audience exceeding 100 million viewers. The inclusion of Labubu, a popular character from the Japanese toy and entertainment franchise, signifies Macy’s strategic move to appeal to younger generations and international fans. Labubu, known for its fuzzy, adorable appearance, has gained a massive following across Asia and North America, thanks to its presence in digital media and merchandise. The “KPop Demon Hunters” stars, meanwhile, bring a fresh, musical, and cinematic dimension to the parade, reflecting the global influence of K-pop culture and Asian entertainment industries. Their debut aligns with Macy’s broader efforts to diversify its entertainment offerings and celebrate global pop phenomena. Historically, the Macy’s Thanksgiving Day Parade has been a cultural staple since its inception in 1924, evolving from a local New York City event into a worldwide spectacle. Over the decades, it has introduced numerous iconic floats, balloons, and performances that mirror societal trends and technological advancements. The 2025 parade continues this tradition by integrating cutting-edge technology like AR, emphasizing its role as a pioneer in entertainment innovation. Moreover, the parade’s commitment to inclusivity is evident in its diverse lineup of performers, characters, and floats, reflecting the multicultural fabric of modern society. The parade’s significance extends beyond entertainment; it serves as a platform for cultural diplomacy, community engagement, and charitable initiatives. This year, Macy’s has partnered with several nonprofits to promote arts education and environmental sustainability, reinforcing its corporate social responsibility. Additionally, the parade’s global broadcast reaches millions of households, fostering a sense of unity and shared celebration across borders. The event also provides a boost to local economies, with thousands of spectators flocking to New York City and millions tuning in from afar, generating substantial tourism revenue and media exposure. In conclusion, the 2025 Macy’s Thanksgiving Day Parade stands out as a landmark event that combines tradition with innovation. The debut of Labubu and “KPop Demon Hunters” exemplifies Macy’s dedication to embracing global cultures and modern entertainment trends. With its new floats, AR features, international performers, and sustainability initiatives, the parade not only entertains but also promotes cultural exchange, environmental responsibility, and technological advancement. As it continues to evolve, Macy’s parade remains a beloved symbol of community, creativity, and celebration, captivating audiences worldwide and setting new standards for future festivities.

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