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Brisbane Riverfront Record Shattered: $25M Sale of Celebrity Builder’s Knockdown

Source: Celeb builder sells riverfront knockdown for record-breaking $25m (2025-11-28)

Rob and Meghan Gray, renowned for their luxury developments, have set a new Brisbane real estate record by selling their riverfront property at 17 Julius St, New Farm, for an astonishing $25 million—tripling their purchase price of $8.5 million in just three years. The 688 sqm site, featuring a 1995-built four-bedroom home with panoramic views of the Brisbane River, Story Bridge, and city skyline, is now poised for a stunning new trophy residence. This sale underscores Brisbane’s booming luxury market, driven by increasing demand for prime riverfront properties, with recent sales reaching up to $23 million in nearby Ascot. The property’s sale was facilitated by top local agents Jordan Navybox and James Navybox from Cohen Handler and Whitefox Real Estate, highlighting the city’s vibrant high-end real estate scene. The Gray family, co-founders of luxury developer Graya, received demolition approval in 2024, signaling plans for a bespoke, architect-designed home that will further elevate Brisbane’s reputation as a premier destination for ultra-luxury living. This record-breaking deal reflects a broader trend of rising property values in Brisbane’s inner suburbs, fueled by infrastructure upgrades, a strong economy, and an influx of high-net-worth individuals seeking exclusive riverfront lifestyles. Notably, Brisbane’s luxury market has seen a 15% increase in median prices over the past year, with the city now ranking among Australia’s top markets for high-end real estate investment. The sale also highlights the strategic importance of New Farm as a sought-after enclave for affluent buyers, offering a blend of urban convenience and natural beauty. As Brisbane continues to attract global attention, experts predict that the city’s luxury property market will sustain its upward trajectory, with new developments and record sales expected to further boost its international profile. This landmark transaction not only sets a new local record but also cements Brisbane’s position as a premier destination for ultra-luxury riverfront living, promising exciting opportunities for investors, developers, and high-net-worth individuals alike.

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