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New Mexico’s Bold Fight Against Litter: Breaking Bad Habits

Source: ABQ cleanup highlights NM’s commitment to “Breaking Bad Habits” (2025-11-22)

In a powerful demonstration of community commitment, New Mexico launched the “Breaking Bad Habits” campaign to combat litter and promote environmental stewardship across the state. The recent Albuquerque community cleanup, a collaborative effort between the state’s initiative, the Albuquerque Citizens Council, and Imagine ABQ, exemplifies this mission. Over 126 volunteers gathered at Albuquerque Fire & Rescue Station 5, collecting an impressive 2,260 pounds of trash in the International District neighborhood. This event is part of a broader statewide effort launched by Governor Michelle Lujan Grisham in October 2024, inspired by the iconic TV series “Breaking Bad,” to foster a culture of sustainability and pride among residents. Since its inception, the campaign has gained significant traction, with over 10,000 volunteers participating in various cleanup events across New Mexico. The initiative emphasizes not only litter removal but also community engagement through educational programs, youth involvement, and partnerships with local organizations. Recent facts highlight that New Mexico has seen a 15% reduction in roadside litter since the campaign’s launch, and the state has allocated over $2 million for environmental cleanup projects. Additionally, the campaign has introduced innovative solutions such as biodegradable trash bags and mobile app reporting tools, making it easier for residents to participate actively. The campaign’s success is further evidenced by increased public awareness, with surveys indicating that 78% of New Mexicans now recognize the importance of environmental conservation. The state has also partnered with local businesses to promote eco-friendly practices, including waste reduction and recycling initiatives. Moreover, the campaign aligns with New Mexico’s broader climate goals, aiming to reduce pollution and protect natural habitats. The recent cleanup event also provided social services to unhoused community members, demonstrating a holistic approach to community well-being. Looking ahead, New Mexico plans to expand the “Breaking Bad Habits” campaign by launching school-based programs, increasing volunteer opportunities, and deploying more trash collection stations statewide. The initiative underscores the state’s dedication to fostering a cleaner, healthier environment while empowering residents to take ownership of their communities. As the campaign continues to grow, it serves as a model for other states seeking innovative ways to address environmental challenges through community-driven solutions and sustainable practices. This ongoing effort reflects New Mexico’s unwavering commitment to environmental stewardship, community resilience, and a brighter, cleaner future for all residents.

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